It's your story
DIY Your PR
No one can tell your story better than you. Learn the basics to become your own kick-ass publicist and you’ll be pitching with purpose in a week.
A printable workbook to nail the PR basics and get you and your brand in front of the right people to capture hearts and inspire action.
A printable workbook to nail the PR basics and get you and your brand in front of the right people to capture hearts and inspire action.
Write your awesome label here.
Ready to take your business from the sidelines to the headlines but can’t afford a PR agency to make it happen?
Your greatest story starts at home.
Your greatest story starts at home.
Ready to take your business from the sidelines to the headlines but can’t afford a PR agency to make it happen?
Your greatest story starts at home.
Your greatest story starts at home.
What you'll get:
A printable workbook
We've set actionable-tasks to help you get publicity aligned to your goals.
Know your audience
A common PR or writing mistake is casting a bigger net than you need (or want) when it comes to your audience. The secret is knowing your audience on the same level you know your best friend. In this lesson we're deep diving straight into who you're here to serve? Who is your perfect person? Don't just know them, fall head over heels in love with them.
What's your purpose?
Everything you write or do when you have a business should have a purpose. The same applies to PR. A purpose fuelled PR plan is where the magic happens. It's time to get clear on your PR goals and nail your why!
Where to hang out?
Now you know who your people are, you need to know everything about them so you can meet them in the right place. We'll show you how to think creatively and collaboratively.
What's the hook?
Even the best story won’t get read if no one’s interested in the first place. You don’t have to be a great writer to grab attention or build relations but you do need a great hook. We'll show you how to make people take note of what you have to say.
Time to share your story
You know your audience, where they hang out and what you’re trying to achieve with your hooks and story. Now it’s time to pitch. But first you need to get your house in order, we'll show you how.
Pitch with purpose
You've done the hard work you're ready to start pitching. Use our pitch with purpose checklist for purposeful pitching.
Write your awesome label here.
No PR agency knows your story better than you
You’re sick of seeing your competitors being featured all over the media but it’s all a bit of a mystery and you don’t know where to start. Sound familiar? Don’t worry, you’re in the right place.
After 30 combined years of managing PR for clients big and small, we’ve created an easy-to-use workbook featuring the tried and tested framework we use to get headline-hitting media coverage for our clients so you can start sharing your story and get the publicity your brand deserves. Why? Because you’ve got passion and drive, exactly what our world needs!
Roll up your sleeves, put in the work to learn the basics and you’ll be able to DIY your PR without the agency fees.
After 30 combined years of managing PR for clients big and small, we’ve created an easy-to-use workbook featuring the tried and tested framework we use to get headline-hitting media coverage for our clients so you can start sharing your story and get the publicity your brand deserves. Why? Because you’ve got passion and drive, exactly what our world needs!
Roll up your sleeves, put in the work to learn the basics and you’ll be able to DIY your PR without the agency fees.
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